How to be a winner in the local market in New Zealand
In New Zealand, the most important thing is how you market yourself.
A marketing strategist who knows his way around a brand can be the difference between success and failure.
In the case of TFC, it has helped the Auckland-based club win the first of its five seasons in the top flight of English football.
“There are a lot of guys who are doing well, but it’s just the way I’ve been raised and my background,” said Andrew Nott, the club’s chief executive.
“I’ve always had an understanding of where it’s coming from, and I know it’s going to come to fruition.”
The TFC academy has produced some of the biggest names in English football and Nott says his experience in managing youth academies in other parts of the world has helped.
“We’ve been lucky to have some great coaches in Australia, the US and Europe,” he said.
“It’s a lot easier to understand where a club’s coming to, and it gives you a good base to build on.”
One of the first lessons Nott learned as an aspiring coach was that it was best to work with people from the club who shared your vision of the club.
He said that, after two years of studying the academy’s business plan, the TFC board decided to build their own.
“At the time, we weren’t looking to build a brand, we were looking to get a football club,” he explained.
TFC’s business model has evolved since the academy was set up. “
But, the board saw the potential of what we were trying to achieve and it really got us on the right track.”
TFC’s business model has evolved since the academy was set up.
In a bid to make the club competitive with the likes of Manchester United, Manchester City and Arsenal, it is now building the Ticos first professional stadium and a brand new training ground.
“If you’re in a small city, and you’re selling a stadium to a club that is a world leader in football, you can get a lot more bang for your buck,” Nott said.
This has allowed TFC to become one of the most successful clubs in the country, having won the last four English Premier League titles and the Champions League in recent seasons.
TFC have a brand that rivals many other English clubs, but they do it in a different way.
“In some ways, I’ve done the same thing as Manchester United or Manchester City,” Nett said.
It’s the difference in the way the club operates.
The T-shirts The Tfc academy has grown to have over 40 staff members, and in 2017 the academy began distributing its T-shirt designs to schools across the country.
It has a reputation for being an exciting place to work and, in turn, attracts people from around the country to the club and its new training facility.
“They come in and say, ‘Hey, what’s your club’s business and how do we get involved in it?'”
He also has a passion for the club, with the club providing him with opportunities to get involved with the academy.
“The academy is a great opportunity for us to grow and get more people involved,” he added.
“So, it’s a great platform for us.”
There is also a huge need for more T-Shirts, especially for the academy staff.
“Every school is looking to sell some T-shirts and we’ve got over 400 shirts in circulation right now,” he continued.
“When you see the numbers, it shows the scale of what our academy is doing.
It helps us get better, it helps us with our training and it’s also good for the students because they get to learn about their team, and also the club.”
The first of T- shirts sold at the T-Club’s training facility In 2016, the academy also began producing T- Shirts, and Nett is looking forward to getting more into producing them.
“As a football academy, we’re always looking to develop young players, but we want to make sure we’re really giving them the opportunity to grow as footballers,” he revealed.
“And I think it’s really important that they get that chance, and not just as a soccer player.”
T- Shirt production is just one of many ways that the TfC is trying to help the club grow and become more successful.
The academy is working with local authorities to help develop local jobs.
T- T-Stickers, which are available at the academy, will help TFC grow its business, and the TFTC is also developing a T-Card for TFC players that will be distributed to clubs across the UK.
Nott and the other TFC executives will also be attending a seminar in June at the New School in London to promote TFC culture and provide advice for the Tfc team.
Tfc are now aiming to open their academy to other clubs and organisations in the