How to get your first ‘candy’ in Japan
The candy bar has been a popular source of comfort in the past decade.
But the latest generation of Japanese, with smartphones, can’t seem to get enough of the sweet treats.
Japan’s candy bar trend is starting to pick up momentum in Japan and other Asian countries, but some of the sweets are starting to lose their appeal for many of its consumers.
The Japanese snack bar craze began in 2006, when Japanese company Haribo introduced a series of flavors of sweet snacks, including kimchi and chocolate, that were marketed to children under 12.
The trend was quickly embraced by other manufacturers, with brands like Chobani and Takamatsu selling candy bars for as little as 10 yen (US$8).
But the trend quickly turned sour for some Japanese who wanted to try out a taste of the candy bar.
In 2010, Japan’s Food Safety Agency warned that children had become addicted to the candy bars and were developing stomach upset, dizziness and vomiting.
By 2013, the government had imposed strict rules to keep candy bars safe, and the candy makers were forced to stop selling them.
In response, Haribo began selling new versions of the snack bars called Chobanis.
These were cheaper and included sweetened condensed milk, and they were marketed in a more appealing way.
But some children began to complain about the taste of Chobanian.
By 2013 a national ban on Chobany was announced, and in November of that year, the Japanese government announced a ban on all candies in supermarkets, and a nationwide ban on the sale of Choba-style sweets to children.
While the ban has largely been lifted, the candy industry is still facing increasing scrutiny.
Last year, two companies sued Japan’s government for banning their products from the country.
The makers of Chocobos, which includes a Chobano-style sweet treat, argued that the ban on their Chobanos was illegal and illegal for any foreign company.
In November, the High Court of Justice ruled in favor of the two companies, finding that the law did not violate the Japanese constitution’s free speech guarantee.